7 ways in which Apple could reduce the iPhone price of 2018

A cheaper iPhone that has Face ID would have to say goodbye to several functions.
7 ways in which Apple could reduce the iPhone price of 2018
A 6.1-inch iPhone with Face ID for only US $ 550. That is a very welcome rumor after 2017 became the year in which we met the iPhone X of US $ 1,000 . But, to achieve a "medium price" phone with a modern look, Face ID and a screen that goes from side to side, Apple would have to sacrifice many of the first class features of the iPhone X.

7 ways in which Apple could reduce the iPhone price of 2018

This theory suggests that Apple will update the current iPhone 8 , 8 Plus and iPhone X with three new phones later this year. These three new phones will have Face ID .

Two of these phones will follow the iPhone X. The successor of 5.8 inches and the new 6.5-inch model will retain the OLED screen. The giant screen model will cost more, not less, that's for sure.

The third model supposedly would have a much lower price. And, strangely enough, it would have a larger screen than the current iPhone: it would measure 6.1 inches, according to rumors, instead of the 5.8 inches of the iPhone X and the 5.5 inches of the iPhone 8 Plus.

7 ways in which Apple could reduce the iPhone price of 2018

So, if this rumor comes true - and I have my doubts - what would be the functions that would say goodbye?

How would an iPhone 'bargain' with Face ID

Apple could offer a cheaper and modern-looking iPhone, following the road paved by the iPhone SE, the iPhone 8 and the iPad of 2018. In other words, reduce the first class functions. In that sense, this is the way Apple could reduce the iPhone price of 2018.

Display : Opt for LCD technology instead of OLED.
Camera : A rear camera instead of two, like the iPhone 8.
Front camera: Keep the first generation TrueDepth camera system in place of the TrueDepth 2 that is expected by 2018.
Interface : It could leave 3D Touch or other functions that give better color response to the iPhone of 2017 (as True Tone screen).
Reduce RAM : For example, the iPhone X and 8 Plus have 3GB, while the iPhone 8 has only 2GB.
Keep the A11 CPU : That is, not update to the A12 chip that we assume Apple will integrate in the iPhone of 2018.
Eliminate wireless charging : Although this means you sell fewer AirPower wireless recharge pads when Apple finally releases them to the market.

But does not Apple and iPhones have 'economic'?

There are already iPhones that you can buy with less money, but they are not new nor do they have Face ID technology.

The true economic model of Apple, the iPhone SE, now sells for US $ 349 (32GB) and US $ 449 (128GB). Launched in 2016, and that in 2017 gained an increase in storage capacity, the iPhone SE is essentially an iPhone 6S in the body of an iPhone 5S. The iPhone SE is a good example of how a cheaper iPhone can be successfully achieved.

The now called and rumored iPhone SE 2 , which would very likely be the existing model with a newer chip (and maybe even wireless charging), would not be expected to hit the market until September. But it is rumored that it can be presented at any time from now until the start of WWDC on June 4.

There are also older iPhone models with discounts. The iPhone 7, iPhone 7 Plus, iPhone 6S and iPhone 6 Plus have up to $ 100 off.

There is also the iPhone 5C, the company's first experiment for an affordable iPhone. But Apple has never updated this model.

Why does Apple need an iPhone with a cheaper Face ID?

It's simple: The iPhone X has been sold, but it has reached its peak.

The $ 1,000 phone boomed the world of cell phones when Apple became the first major phone maker to surpass that price barrier. The CEO of Apple, Tim Cook said that "iPhone X has exceeded our expectations and has been our best selling iPhone every week since it began shipping in November."

A recent report from Counterpoint Research estimates that the iPhone X was responsible for the 35th account of global phone earnings in the fourth quarter of 2017. However, there are also signs that demand has slowed down in recent months.

We will have more details of the relative success of iPhone sales on May 1, when Apple announces its financial results. But, undoubtedly, it sounds like Apple wants an iPhone with the most updated look at a price close to that of the iPhone 8.

Could an iPhone with Face ID cost only US $ 550?

Honestly, we think not. Consider the latest disappointment suffered by those who expected a discount on an Apple product. A rumor indicated that the "cheap iPad for schools" was going to cost US $ 260. But when the iPad of 2018 was finally presented, it had the same price as the model of last year: US $ 329 (although the educational sector enjoys a discount of US $ 30).

This situation could be repeated with the new "cheaper iPhone". If this will be the successor of the iPhone 9, then, there is no reason why Apple has to lower the price of US $ 700.

Even so, an iPhone of US $ 700 would give those who covet an iPhone X a phone with a look and functions very similar to the iPhone X but with a large discount of US $ 300. Apple, on the other hand, would make a good profit by making some or all of the sacrifices we listed in the first section of this article.

Meanwhile, Apple fans willing to pay for the best of the best could still buy the iPhone X Plus (or whatever it's called) that would cost more than $ 1,300 and come with the latest double-camera, TrueDepth 2 Face ID and other premium features .

For Apple, reducing the functions of a phone to make it more affordable would be a winning action. 



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